Traditionally, this has taken the form of links from other websites to that webpage. This is called backlinks or inbound links. To assign relevance and importance scores, search engines have developed complex algorithms. Google takes into Pitcairn Email List a priori more than 200 criteria to determine the relevance and importance of a given web page. We will probably never have the full list of criteria that search engines like Google use in their algorithms.

As with the coca-cola recipe, it’s a well-kept secret. If only to prevent spammers from using this knowledge to bypass the system and pollute the Web. In addition, these algorithms are constantly evolving to give better results to Internet users. My 3 tips : Define your target Internet users, Take into account their different intentions, And work on your backlinks. On the same subject : The 12 best advanced Google operators for your web writing How do search engines rate content?

 

What Most People Will Tell You About Magnet Leads

How do search engines rate content? Despite everything, search engines have revealed certain criteria that you can use to work on your natural referencing (SEO). To rank its results well, a search engine must understand the nature of the content of each web page it has crawled. The content of a web page is a very important factor in its algorithm. Google has also confirmed that content and links are two of the main ranking factors for a page. FYI, the third is the algorithm named RankBrain which schematically learns the meaning of similar requests, but formulated differently.

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To understand the content of a page, search engines build a “ semantic map ” by analyzing all the words and phrases. From this map, Google asks the following questions: How many times does this page contain a keyword? Do these keywords appear in the title and in the URL? Does the page include synonyms for the search terms? … That’s why I often talk to you about the importance of choosing the right keywords . How Search Engines “See” a Web Page In order to understand content, search engines analyze data found on a web page to make sense of it.

 

What Happens In Real Life

First of all, you should know that search engines don’t “see” web pages like we do. Search engines “see” the Document Object Model (or DOM) of the page to see what it contains. To put it simply, the DOM is the HTML and JavaScript code for the page. You can look at the source code of the page to give you an idea of ​​what search engines are “seeing”. To do this, right-click on your browser’s web page and click “View Source Code”. Here is the normal view of one of my articles: How Search Engines “See” a Web Page And here is the corresponding source code: How Search Engines “See” a Web Page – Source Code Okay this is a bit unreadable, but the content of a web page is often found in this source code.

In addition to the content on the page, there are other elements that help search engines understand your page. Web page metadata This includes among others the title tag and the meta description tag. These tags serve as the title and description of the web page in search results. My advice : I insist as soon as I can. These tags must be worked with attention to optimize the SEO of a page. Likewise, there is also structured data. The “alt” attributes for images on a web page A priori, search engines do not yet know how to “interpret” images very well.

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