Did you know that Google is the number one search engine in the world? Yes, at least 2,000 billion searches are performed on Google each year (source Net Offensive ). This is the reason why any company must work well on their SEO to have the best possible visibility on this famous search engine. But what exactly is “SEO”? If you’ve Iceland Email Address of this term before, but don’t know what it means, don’t worry, you are in great company! According to Laurent : It’s a complex and nebulous subject that changes about as often as the weather. But once the concept of SEO is assimilated, you will see that its practice has a strong impact on the number of visitors to your site and therefore your turnover. Around 57% of B2B marketers say that SEO generates more leads than their other marketing initiatives (source Net Offensive ).

In this article, I explain in detail everything behind this acronym and give you the basics you need to understand the challenges of SEO for your business. Good reading ! Contents [ display ] SEO: quésaco? SEO: quésaco? SEO stands for Search Engine Optimization, literally “ search engine optimization ” in French. But what does that mean exactly? Let’s analyze these words, starting with “search engines”! Search engine More often than not, people refer to Google when they think of SEO. But a search engine refers to anything that allows users to search the Internet.


White Hat Seo Vs Black Hat Seo

And taking a step back, there are many online services that fall into this category: Google, Bing and Yahoo are the biggest search engines, YouTube is often referred to as the second search engine behind Google, Social platforms like Facebook, LinkedIn and Twitter also have search capabilities, Online services like Amazon, Hotels.com and TripAdvisor also allow their users to search. And when you think about it for a moment, you realize that the Internet is all about research. To convince yourself of this, think about the number of times you talk to Google when you are in front of your computer or on your mobile. In fact, for many Internet users, it is even their default page that appears when they open their web browser.


Optimization So what does “optimization” mean for search engines? Optimization refers to the tactics SEOs use to ensure that a website appears at the top of a search engine results page. Note : In SEO lingo, SEO experts talk about SERP for an engine results page. But I will avoid acronyms as much as possible so as not to add even more complexity. In other words, with good SEO, your website pages appear on Google’s first page (and as high as possible) for queries related to your business, offering, or industry. Always with me ? Let’s go into more detail and find out why all entrepreneurs should prioritize SEO.


What Tools To Use To Monitor And Track Your Seo?

Why is SEO important? Why is SEO important? The answer is simple. With good SEO, more people and especially the people you are interested in finding your website more easily. With nearly 4.2 billion web pages on the Internet (source arobasenet ), knowing how to work your SEO makes your success on the Internet or your non-existence. But to really understand the issues, you need to understand the power of the first page. The importance of the first page of Google The first page of Google is quite simply the most coveted place on the Internet.

By the way, what is the “first page”? It’s very simple, just do this exercise: Open Google, Type in the name of your business or a product / service you sell, Then click on “Search on Google”. Well, all that appears next is the first page! Now scroll down to the bottom of the page until you see this: The importance of the first page of Google These numbers represent the different pages of Google! Number 1 is the first page, obviously, and so on … And now, think about the last time you clicked on the number 2, or on “Next”. If you don’t remember it, you are not the only one. In fact, when an Internet user does not find what he wants on this famous first page, he simply launches another request to obtain a better result.

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