One of the best places to start is to identify low converting pages with Google Search Console. Then work on whatever appears on Google, ie: SEO title, meta description, URL to be more convincing. Optimization is based on: Creating an eye-catching page title that encourages users to click, Writing a convincing meta-description, Martinique Email List your URLs so that they are short, The integration of a target keyword. Then, optimize your content to try and gain the rich snippets and / or sitelinks, which further improves the appearance of your search engine, and even your ranking.

Finally, once these steps are completed, run retargeting campaigns to people who have already visited your site to encourage them to click on your link in the search engines, regardless of your rank. Improving your CTRs won’t happen overnight. But it’s an easy optimization effort that can boost your rankings and your traffic volume. But determining the ROI of your SEO efforts is not easy in and of itself. The ROI (return on investment) is ultimately the ratio between the time invested to acquire a good position on a keyword and the conversions obtained.


Conversion Rate And Lead Acquisition

This assessment is essential, even if it cannot be verified in the medium term. This is how Laurent proceeds towards our customers. Note : this applies for all types of Digital Marketing actions. Any well-run business has its set of operational goals. Obviously, the objectives in SEO must be in harmony with these operational objectives. Some goals are common to all businesses, such as revenue and the number of leads generated. This is why the goal of SEO is not just to generate traffic. It is about generating quality traffic: that is to say coming from Internet users ready to place an order or to contact you.


When sales increase, many entrepreneurs forget how they got there. This is why comparing your results with the operational objectives of your company is crucial. How to track the Return on Investment of your SEO actions? Once again, Google Analytics is the ideal tool to follow the return on investment of your SEO actions. Quite simply, start by setting your “goals” in Google Analytics. Then with the number and value of conversions made by internet users on your business website, you can easily measure the impact of your efforts. Bonus : if you work in a team, then it’s easy to share them still using Data Studio.


The Beginning Of The Sales Funnel Mechanism

Conclusion on the 3 objectives of Natural Referencing (SEO) Without any doubt, I can say that mastering your natural referencing is an asset for any business: As well to win new customers, That to stand out from the competition. But what are the goals of SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is one of the most profitable digital marketing tactics you can use today, whether it’s for: Generate more visibility for your company’s website, Or increase your traffic in a way that converts it into revenue. By working on achieving these 3 SEO goals, you are able to prove the value of your efforts and help those you work with understand the power of internet research.

This way, you will be able to “borrow” the words and phrases from those ads to use them in your title and meta description. Small important clarification: never write a title or a meta-description that does not exactly reflect the content of your page . But nothing prevents you from modifying the content of the page a little so that it corresponds better to what Internet users are looking for on search engines.

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