In addition, you do not want to disappoint your customers by publicly showing that your product is no longer available. However, deleting a page significantly impacts your SEO. Indeed, by deleting a page, you lose all the referencing attached to it. Eventually, Google removes the link from your page in its search engine, since your page becomes a Saint Vincent and the Grenadines Email Lists error. All backlinks that point to this page are then lost. Likewise, your internal links to this page are broken and create errors, which inevitably harms your SEO. My advice : only delete a Product page if it is permanently out of your catalog.
And in this specific case, do a 301 redirect from the product URL to a similar product page or a Collection page with similar products. Otherwise, all your efforts for this page, including backlinks, are wasted. On the same subject : The 3 strategic objectives of SEO 4. Add the noindex tag One of Shopify’s SEO shortcomings is managing your store’s SEO and link structure. Indeed, several URLs are automatically generated for the same product.This duplication of URLs causes duplicate content and seriously harms your SEO. Obviously, Shopify adjusts the canonical (Canonical) tag to the correct version of URL.
Communication Through The Object, The Nudge’s New Weapon
However, it is very important to declare other URL versions as “noindex” in order to signal Google crawlers to ignore these pages. To make it very simple, use the Sitemap & NoIndex Manager application . With this tool, you declare in “Noindex” the URL versions of your pages. Note : since June 2021, it is also possible to do this via the robots.txt file. This method is suitable for more experienced users. 5. Take advantage of Rich Snippets Shopify SEO Optimization – Take Advantage of Rich Snippets Rich snippets are additional information inserted into the search results page.
Google accepts different types of rich snippets: Events, Reviews and testimonials, Recipes or advice, Videos, FAQ … In the case of a Shopify online store, the most commonly used Rich Snippet is customer reviews . Once the opinions have been accumulated, your result can be enriched with stars and a rating, as you want in the image above. How to add them? Technically, rich snippets are based on semantic tags in your HTML code. Shopify makes your life easier, no manipulation in the code of your site is necessary. Simply add the Product Reviews plugin, created by Shopify.
When The End Justifies The Means
Note : once implemented, Google decides whether it is relevant to add them to its search results. 6. Host a Blog Host a Blog Never neglect Content Marketing, even for an online store. It can take different forms like: Blog articles, Buying guides, Video content, Or even user-generated content (UGC) … Most often, blogging is the option chosen first. Indeed, if you regularly publish articles optimized in terms of SEO, you will inevitably observe after a few months a significant source of traffic that directly impacts your sales. Here again, Shopify makes your life easier since the Blog option is available in the interface.
No additional programming or adding an application is necessary. All you have to do is write some content. And you don’t have to be a writing master to get started in this post format. If you’re short on time, outsource an outside writer or a member of your team who has writing skills. To guide you, here are the type of topics or posts that should end up as blog posts: Advice on the maintenance of your products, User manual, New trends in your industry, News about your company: distinctions or prizes you have won, new products to come, new certification acquired, new service, partnership …